Sales Director

  • Job Reference: 00002861-1
  • Date Posted: 23 September 2022
  • Company: The Etta
  • Location: San Antonio, Texas
  • Salary: On Application
  • Job Type: Permanent

Job Description

Job Description

Supervise the sales and marketing personnel at the community. Responsible for fulfilling leasing and move-in goals. Effectively sell to prospects, both internal and external to drive appropriate community occupancy and revenue. Manage sales process in effective manner to promote optimum leasing velocity. Drive revenue through occupancy growth and effective rate growth, incentive use. Maintain a positive image of the community with referral sources, residents, and staff personnel.

Job Functions

  • Schedule organize and conduct tours with prospective resident of independent and assisted living, memory care.

  • Respond and follow-up with all walk-ins, phone-ins and mail-ins timely and appropriately.

  • Create, plan and implement with Sales and Marketing Team and Program Director events to bring in prospective residents such as, but not limited to, seminars, speakers, themed events, and family nights.

  • Develop and maintain a good working relationship with residents, families and professional providers of care.

  • Maintain a working knowledge of all software programs.

  • Participate in weekend call coverage in Manager Rotation and/or required weekend sales coverage.

  • Manage move-ins and move-outs to achieve maximum revenue.

  • Treat each inquiry with value.

  • Work closely with the Executive Director and Corporate Team in development and implementation of the monthly and/or quarterly marketing plans.

  • Create and implement a strong community outreach program.

  • Participate in Media and Marketing planning and implementation

  • Meet all expectations of occupancy and budget.

  • In consultation with Executive Director to hire, train, discipline and terminate departmental employees in accordance with company policy.

  • Keep Executive Director informed of all sales activity daily.

  • Maintain Hot Board/Move-In Move-Out board.

  • Communicate any special needs of the incoming resident to the appropriate personnel.

  • Manage use of sales toolbox to drive leasing velocity and maximize revenue.

  • Assure that staff investigates every alternative before closing a lead.

  • Keep informed of all trends, developments, concepts and techniques in his/her field that affect product.

  • Understand the need of the senior and the aging process, maintain and work an active, meaningful waitlist.

  • Plan and implement special events monthly which prospects attend and are moved through the sales pipeline.

  • Update competitive analysis quarterly or as assigned and file on corporate shared drive.

Non-Essential Functions:

  • Maintain confidentiality of all pertinent information.

  • Comply with all company, cities, state, and federal regulations pertaining to Residents' accounts as it relates to Medicaid, third-party billing, etc.

  • Possess strong organizational skills and ability to multi-task and meet deadlines

  • Interact professionally and effectively with all levels of the organization, residents, family members, etc.

  • Perform other duties as assigned.


  • Bachelor's degree from a four-year college or university or one to two years' experience and/or training, or equivalent, of education and experience.

  • Previous sales/admission experience in senior living. Strong communication skills.

  • Previous sales experience in relationship transaction-oriented environment.

Physical Requirements & Requirements




1/3 to




Up to 10 pounds


Up to 25 pounds


Up to 50 pounds


Up to 100 pounds


More than 100 pounds