Digital Growth Marketing Manager

  • Job Reference: 00002105-1
  • Date Posted: 5 January 2022
  • Company: TrakRef INC
  • Location: Nashville, Vermont
  • Salary: On Application
  • Sector: Advert / Media / Entertainment
  • Job Type: Permanent

Job Description

Are you an experienced, event driven, data oriented digital marketing pro who can work remote ?   We are a growing software company in the environmental compliance space looking for someone that is ready to take on the challenge of helping us drive new opportunities.   

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Trakref is set to hire an accomplished  Growth Manager of Digital Marketing who has the expertise to stimulate and support an inspired marketing effort in a growing company. This is an exciting opportunity for an experienced digital and integrated marketing expert who will provide support to implement strategic digital marketing direction and tactics along with analytical.

The ideal candidate will be an event driven individual with a proven track record in a digital marketing role preferably within the software or commercial property industry, possesses a polished and professional demeanor ,can make professional and relevant business presentations, and is familiar with cutting-edge integrated marketing techniques including PPC, SEO/SEM, CRM solutions, Hubspot, direct & social media marketing, drip campaign management, ad word curating, presentation development, website design & development, and creative services. Bachelor's degree is also highly preferred or 4 Plus years as a marketing professional .

ESSENTIAL RESPONSIBILITIES

The  Growth Manager of Digital Marketing will work in conjunction the Trakref team to:

Manage or assist in all areas related to online/digital marketing, including website development.

Build & manage ad word campaigns in conjunction with strategic campaign program

Manage online presence with an emphasis on creating unique and engaging content

Insure websites are optimized using current best practices for SEO and PPC

Plan and execute all web, SEO, Marketing database, email and display advertising campaigns

Craft, Deploy, Manage & Track drip marketing programs and all email marketing campaigns

Utilize and analyze current reporting from Hub spot, brands, and Google Analytics and to drive improved content and marketing initiatives and decisions

Recommend changes and new reporting based on changes in technology, CMS or other areas in conjunction with changing business needs

Provide strategic digital direction to

Stay abreast of current digital trends and incorporate trends and emerging technologies into specific messaging strategies.

Hold third-party agencies accountable for work and productivity. Measure and report performance of digital marketing campaigns and assess against appropriate reports to give to the board.

Assist with CRM technology and implementation of reporting tools

Working knowledge of the technology platforms that power the digital marketing space and competitive landscape.


OTHER RESPONSIBILITIES

       Align digital strategies with PR, Social Media, and traditional marketing strategies

       Develop & manage drip campaigns

       Plan & Manage conference speaking engagements 

       Develop online creative content and work with writer to deploy

       Attend Brand-related marketing calls and meetings

       Manage third party relationships

.     Work with Sales group to plan and write email campaigns

Requirements  Must be able to work remote and get the job done with our support.

Strategic Skills

Skilled in all facets of general business or area of specialty. Highly capable with current practices and looks ahead at opportunities to utilize new products, consumer trends, changes in the marketplace, and technology edge. Reflects on vast experience to determine numerous future possibilities. Natural instincts and insight for finding the best solution to unclear issues and problems. Finds creative solutions to problems, Can see how the details fit into the big picture. Highly capable and resourceful problem solver. Manages the creative process within an organization to develop unique solutions. Leverages creative solutions in an organization resulting in competitive advantages. Makes great decisions. Highly strategic in perspective and decision making.

Skills.  

We are looking for a college graduate with 4+ years experience or a seasoned pro  of 6 Plus years that is a pro with Hubspot, word press, , social media tools in general, raven tools, adobe creative suite ,video blogs and content. google ad words,  analytics, power point and all office products and be a master planner & organizer.  Best if you are great with campaign management and time planning.

We offer full Health, dental and vision Insurance and PTO.